TY  - BOOK
AU  - Doctoroff,Tom
TI  - Billions: selling to the new Chinese consumer 
SN  - 1403971692 :
AV  - HF5415.33.C6 D63 2005
PY  - 2005///
CY  - New York
PB  - Palgrave Macmillan
KW  - Consumers
KW  - China
KW  - Attitudes
KW  - Consumers' preferences
KW  - Intercultural communication
KW  - Communication and culture
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -