TY  - BOOK
AU  - Nagle,Thomas T.
AU  - Hogan,John E.
TI  - The strategy and tactics of pricing: a guide to growing more profitably 
SN  - 0131856774 :
AV  - HF5416.5 .N34 2006
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Pricing
KW  - Marketing
KW  - Decision making
N1  - Includes bibliographical references and index
ER  -