TY  - BOOK
AU  - Wreden,Nick
TI  - ProfitBrand: how to increase the profitability, accountability & sustainability of brands 
SN  - 0749444657 :
AV  - HD69.B7 W73 2005
PY  - 2005///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Brand name products
KW  - Management
KW  - Marketing
KW  - Relationship marketing
KW  - Customer relations
N1  - Includes bibliographical references (p. [227]-233) and index
ER  -