TY  - BOOK
ED  - Lippincott Mercer (Firm)
TI  - Sense: the art and science of creating lasting brands 
SN  - 1592530141
PY  - 2004///
CY  - Gloucester, Mass.
PB  - Rockport
KW  - Corporate image
KW  - Product management
N1  - Includes indexes
ER  -