TY  - BOOK
AU  - Mathieson,Rick
ED  - American Management Association.
TI  - Branding unbound: the future of advertising, sales, and the brand experience in the wireless age 
SN  - 0814472877
AV  - HF5548.34 .M38 2005
PY  - 2005///
CY  - New York, N.Y.
PB  - AMACOM
KW  - Mobile commerce
KW  - Product management
N1  - Includes bibliographical references (p. [213]-227) and index
ER  -