TY  - BOOK
AU  - Quelch,John A.
AU  - Deshpande,Rohit
TI  - The global market: developing a strategy to manage across borders 
SN  - 0787968579
AV  - HF1416 .G554 2004
PY  - 2004///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - Export marketing
KW  - Management
KW  - International business enterprises
KW  - Marketing
KW  - Globalization
N1  - Includes bibliographical references (p. 361-386) and index
ER  -