TY - BOOK AU - Aaker,David A. TI - Cram 101 textbook outlines to accompany strategic market management SN - 1428807004 (pbk.) : AV - HF5415.13 .A23 2007 PY - 2007/// CY - [S.l.] PB - Academic Internet Publishers (AIPI) KW - Marketing KW - Management ER -