TY  - BOOK
AU  - Lindström,Martin
TI  - Brand sense: build powerful brands through touch, taste, smell, sight, and sound 
SN  - 0743267842 :
AV  - HD69.B7 L548 2005
PY  - 2005///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - Business names
KW  - Advertising
KW  - Psychological aspects
KW  - Senses and sensation
N1  - Includes bibliographical references (p. 215-218) and index
ER  -