TY - BOOK AU - Wright,Jeremy TI - Blog marketing: the revolutionary new way to increase sales, build your brand, and get exceptional results SN - 0072262516 : AV - HF5415 .W82 2006 PY - 2006/// CY - New York PB - McGraw-Hill KW - Marketing KW - Blogs KW - Economic aspects N1 - Includes bibliographical references (p. 307-308) and index; Blogging basics -- Getting into the blogging mindset -- The power of blogs for business -- How your company can use blogs -- How to market your company using blogs -- Using blogs to increase internal communication -- Find out what's being said about your company & products -- Participating in your blog -- Dealing with negativity -- How to succeed in your blogging -- The future of business blogging ER -