TY  - BOOK
AU  - Rothacher,Albrecht
TI  - Corporate cultures and global brands
SN  - 9812388567 (pbk.)
AV  - HD69.B7 C63 2004
PY  - 2004///, 2005
CY  - Hackensack, New Jersey
PB  - World Scientific Pub.
KW  - Brand name products
KW  - Management
KW  - Congresses
KW  - Marketing
KW  - Corporate culture
KW  - Corporate image
KW  - Competition, International
KW  - Organisatiecultuur
KW  - gtt
KW  - Merken
KW  - Internationale ondernemingen
KW  - Corporate identity
KW  - Comparative business cultures
KW  - Global brands
N1  - "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements; Reprint. First published in 2004; Includes bibliographical references
ER  -