TY  - BOOK
AU  - Lam,N.Mark
AU  - Graham,John L.
TI  - China now: doing business in the world's most dynamic market 
SN  - 9780071472548 :
AV  - HD58.6 .L362 2006
PY  - 2007///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Negotiation in business
KW  - United States
KW  - Intercultural communication
KW  - Commerce
KW  - China
N1  - Includes bibliographical references and index; Taking your first steps -- Knowledge is a MOM's best friend -- From your mind's eye to the palm of your hand : creating your prototype -- Put on your detective hat : market research -- Protect yourself : all about patents, copyrights and trademarks -- Getting the goods : manufacturing -- Taking care of business  : setting up shop -- Making the sale : getting your product on store shelves -- Blowing your horn : marketing that works! -- Finding a partner : licensing 101
ER  -