TY - BOOK AU - Quelch,John A. AU - Deshpande,Rohit TI - Cram101 textbook outlines to accompany the Global Market: developing a strategy to manage across borders SN - 9781428805347 (pbk.) : AV - HF1416 .Q45 2007 PY - 2007/// CY - [United States] PB - Academic Internet Publishers (AIPI) KW - Export marketing KW - Management. KW - Outlines, syllabi, etc KW - International business enterprises KW - Marketing KW - Globalization. N1 - This book is a supplement to an online program including practice tests; Includes all of the highlights, outlines and notes for the textbook; Also available electronically through Cybrary> Electronic Books> NetLibrary ER -