TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 9780470056233 (pbk.) :
AV  - HF5415.13 .A23 2007
PY  - 2007///
CY  - Chichester, Eng.
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Previous ed.: Hoboken, N.J.: Wiley, 2005; Includes bibliographical references and index
ER  -