TY  - BOOK
AU  - Weiner,Richard
AU  - Levine,Charles M.
TI  - The skinny about best boys, dollies, green rooms, leads, and other media lingo: the language of the media 
SN  - 9780375721472 (pbk.) :
AV  - P96.L34 W45 2006
PY  - 2006///
CY  - New York, NY
PB  - Random House Reference
KW  - Mass media and language
N1  - Essays -- Advertising: Have You Seen the Commercial About...? -- Animals: The Media Lingo Zoo -- Awards: The Envelope, Please -- Body Parts: From Head to Foot -- Books: Reading Between the Lines -- Broadcasting: Not Just for Couch Potatoes -- Broadcasting ABCs: Across-the-Board to Zoom -- Colors: A Media Rainbow -- Comic Relief: Have You Heard the One About...? -- Cuts: The Kindest, and Unkindest Ones, Too -- Doubles: Not More of the Same -- Film: Hats Off to the Best Boys and Foley Editors -- Geography: Madison Avenue and Other Media Metonyms -- Geometry: The Shape of Media Things -- Journalism: Stop the Presses! -- Leads: But, Wait for the Kicker -- Lights Up!: From Peewees to Brutes -- Magazines: From the Mighty AARP to the Targeted Zymurgy -- Media: Marshall McLuhan Was Right -- Potpourri: Ballyhoo and Other Media Miscellany -- Public Relations: A PR Primer -- Roll, Rights, Release: Three Media Rs -- Show Business: A Primer for Tyros -- Sports: A Media Grand Slam -- Theater: George Spelvin Was in the Wings -- The Wall Street Journal: Journalese -- Whatchamacallit: Gibberish and Thingamajigs
ER  -