TY  - BOOK
AU  - Ulrich,David
AU  - Smallwood,W.Norman
TI  - Leadership brand: developing customer-focused leaders to drive performance and build lasting value 
SN  - 9781422110300 (hbk.) :
AV  - HD57.7 .U44 2007
PY  - 2007///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - Leadership
KW  - Executive coaching
KW  - Organizational learning
N1  - Includes bibliographical references (p. 241-247) and index; Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand
ER  -