TY  - BOOK
AU  - Holstein,William J.
TI  - Manage the media: (don't let the media manage you) 
SN  - 9781422121481 (hbk.) :
AV  - HD59.6.U6 H653 2008
PY  - 2008///
CY  - Boston, MA
PB  - Harvard Business Press
KW  - Industrial publicity
KW  - United States
KW  - Mass media and business
KW  - Issues management
KW  - Corporations
KW  - Investor relations
KW  - Corporate image
N1  - Includes bibliographical references (p. 101); How not to manage relations with the media -- What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate
ER  -