TY  - BOOK
AU  - Yopp,Jan Johnson
AU  - McAdams,Katherine C.
TI  - Reaching audiences: a guide to media writing 
SN  - 0205483275 :
AV  - P96.A86 M38 2007
PY  - 2007///
CY  - Boston, MA
PB  - Pearson Allyn and Bacon
KW  - Mass media
KW  - Authorship
KW  - Audiences
N1  - Previoud ed. published in 2003; Includes bibliographical references and index
N2  - Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. For anyone interested in media and news writing. Distributed by Syndetic Solutions, Inc._Prev. ed
ER  -