TY  - BOOK
AU  - Rushing,Josh
AU  - Elder,Sean
TI  - Mission Al Jazeera: build a bridge, seek the truth, change the world 
SN  - 9781403979056 (hbk.) :
AV  - HE8700.9.Q22 R87 2007
PY  - 2007///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - Al Jazeera (Television network)
KW  - Television broadcasting of news
KW  - Arab countries
KW  - Qatar
KW  - Mass media and public opinion
KW  - War on Terrorism, 2001
KW  - Foreign public opinion, Arab
N1  - Includes bibliographical references and index; The butterfly and the bulldog -- Selling the war: behind the scenes at CentCom -- Bringing war into your living room -- Just walk away -- Al Jazeera takes on the Arab world -- The ground truth about Al Jazeera -- What they dont know can kill us -- Going global: behind the scenes at Al Jazeera English -- Building the bridge
N2  - Blending his personal story with innovative ideas about how to win the war on terror, former marine turned Al Jazeera reporter Josh Rushing addresses all the issues he was not allowed to talk about when he was in uniform. If we are to win the war on terror, Rushing explains, we have to interact with the media at home and abroad in order to control the way we are perceived. By refusing to appear on Al Jazeera, Western leaders allow people who disagree with the current administration to represent the West to the Arab world in a skewed, negative way. By taking readers inside Al Jazeera, Rushing offers a unique behind-the-scenes look at the controversial news channel and shows how the West can harness it to its advantage, relay a positive message to the Arab public, and hear what it has to say in return.--From publisher description
ER  -