TY  - BOOK
AU  - Nightingale,Virginia
AU  - Ross,Karen
TI  - Critical readings: media and audiences 
SN  - 0335211666 (pbk.)
AV  - P96.A83 C75 2003
PY  - 2003///
CY  - Maidenhead, Berkshire, UK
PB  - Open University Press
KW  - Mass media
KW  - Audiences
N1  - Includes bibliographical references and index; Pt. I; The Study of Active Audiences --; 1; Movie Leaders; Elihu Katz and Paul Lazarsfeld --; 2; Viewers' Reactions; James D. Halloran, Phillip Elliott and Graham Murdock --; 3; Utilization of Mass Communication by the Individual; Elihu Katz, Jay G. Blumler and Michael Gurevitch --; 4; Encoding/Decoding; Stuart Hall --; 5; News We Can Use: An Audience Perspective on the Tabloidisation of News in the United States; S. Elizabeth Bird --; 6; The Opinion Polls: Still Biased to Blair; Ivor Crewe --; Pt. II; Audience Communities, Segments and Commodities --; 7; Good and Bad Practice in Focus Group Research; David E. Morrison --; 8; All Ears: Radio, Reception and Discourses of Disability; Karen Ross --; 9; Transnational Communications and Diaspora Communities; Marie Gillespie --; 10; Children and Television: A Critical Overview of the Research; David Buckingham --; 11; Ratings Analysis in Advertising; James G. Webster, Patricia F. Phalen and Lawrence W. Lichty --; 12; Heads of Household and Ladies of the House: Gender, Genre and Broadcast Ratings 1929-1990; Eileen R. Meehan --; Pt. III; Interactive Audiences: Fans, Cultural Production and New Media --; 13; Improvising Elvis, Marilyn and Mickey Mouse; Virginia Nightingale --; 14; Tune in Tomorrow; Nancy Baym --; 15; Stories of Places and Ways of Being; Annette N. Markham --; 16; Gamers as Co-Creators: Enlisting the Virtual Audience - A Report from the Netface; John Banks --; 17; Interactive Audiences?; Henry Jenkins
ER  -