TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 0071122931 (pbk.: International ed.)
AV  - HF5821 .B62 2002
PY  - 2002///
CY  - Boston, MA
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes 3D viewing glasses; [Bovées name appears first on previous editions.]; Includes bibliographical references (p. EN1-EN17) and indexes
ER  -