TY  - BOOK
AU  - Moore,Geoffrey A.
TI  - Crossing the chasm: marketing and selling high-tech products to mainstream customers 
SN  - 9780060517120 (pbk.) :
AV  - HF5439.H54 M66 2002
PY  - 2002///
CY  - New York, NY
PB  - HarperBusiness Essentials
KW  - Selling
KW  - High technology
KW  - Marketing
KW  - Technological innovations
N1  - Originally published: New York : HarperBusiness, 1999; Includes index
ER  -