TY  - BOOK
AU  - Morgan,Nick
TI  - Give your speech, change the world: how to move your audience to action 
SN  - 9781591397144 (pbk.) :
AV  - PN4129.15 .M67 2005
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
KW  - Public speaking
N1  - Originally published: Working the room. Boston : Harvard Business School Press, c2003; Introduction: The only reason to give a speech is to change the world. -- pt. 1: History and overview. How did we get here? ; What to do? The audience-centered presentation process. -- pt. 2: Preparing the content. ; Understand the audience ; Craft the elevator speech ; Pick the level of need ; Find the story ; Structure the content ; Make the journey ; Involve the audience. -- pt. 3: Rehearsing the presentation. Search for the truth ; Choreograph the kinesthetics ; Pay attention to what your audience needs ; Conquer your fear ; Get technical. -- pt. 4: Stand and deliver. The audience-centered speech ; Listen to your audience ; Audience-centered speaking for all occasions ; Conclusion: The secret of charisma
ER  -