TY  - BOOK
AU  - Saunders,Mark
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research methods for business students
SN  - 9780273701484 (pbk.) :
AV  - HD30.4 .S28 2007
PY  - 2007///
CY  - Harlow, UK, New York, NY
PB  - Financial Times/Prentice Hall
KW  - Business
KW  - Research
KW  - Data processing
N1  - Previous ed.: 2003; Includes bibliographical references (p. 553-566) and index; 1. nature of business and management research and structure of this book / Mark Saunders, Philip Lewis and Adrian Thornhill -- 2. Formulating and clarifying the research topic / Mark Sunders, Philip Lewis and Adrian Thornhill -- 3. Critically reviewing the literature / Mark Saunders, Philip Lewis, Adrian Thornhill, Martin Jenkins and Darren Bolton -- 4. Understanding research philosophies and approaches / Mark Saunders, Philip Lewis and Adrian Thornhill -- 5. Formulating the research design / Mark Saunders, Philip Lewis and Adrian Thornhill -- 6. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill -- 7. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill -- 8. Using secondary data / Mark Saunders, Philip Lewis, Adrian Thornhill, Martin Jenkins and Darren Bolton -- 9. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill -- 10. Collecting primary data using semi-structured, in-depth and group interviews / Mark Saunders, Philip Lewis and Adrian Thornhill -- 11. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill -- 12. Analysing quantitative data / Mark Saunders, Philip Lewis, Adrian Thornhill and Catherine Wang -- 13. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill -- 14. Writing and presenting your project report / Mark Saunders, Philip Lewis and Adrian Thornhill
ER  -