TY  - BOOK
AU  - Bland,Michael
AU  - Theaker,Alison
AU  - Wragg,David W.
ED  - Chartered Institute of Public Relations.
TI  - Effective media relations: how to get results 
SN  - 0749443804 (pbk.) :
AV  - HD59 .B565 2005
PY  - 2005///
CY  - London, UK, Philadelphia, PA
PB  - Kogan Page
KW  - Public relations
KW  - Mass media and business
N1  - "CIPR, Chartered Institute of Public Relations."; Includes bibliographical references (p. 141-142) and index; 1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews
ER  -