TY  - BOOK
AU  - Knight,Peter
TI  - The highly effective marketing plan
SN  - 0273687867 (pbk.) : 
AV  - HF5415.13 .K58 2004
PY  - 2004///
CY  - London, UK, New York, NY
PB  - Pearson/Prentice Hall Business
KW  - Marketing
KW  - Planning
KW  - Management
ER  -