TY  - BOOK
AU  - Gupta,Sunil
AU  - Lehmann,Donald R.
TI  - Managing customers as investments: the strategic value of customers in the long run 
SN  - 9780131428959 :
AV  - HF5415.55 .G87 2005
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Wharton School Pub.
KW  - Relationship marketing
KW  - Customer relations
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 187-198) and index
ER  -