TY  - BOOK
AU  - Rogers,Beth
TI  - Rethinking sales management: a strategic guide for practitioners 
SN  - 9780470513057 (cloth) :
AV  - HF5438.4 .R64 2007
PY  - 2007///
CY  - Chichester, England, Hoboken, NJ
PB  - Wiley
KW  - Sales management
N1  - Includes bibliographical references (p. [267]-279) and index; Strategy -- The big picture -- The purchaser's view -- The B2B relationship box -- Using the relationship development box -- Strategic relationships -- Prospective relationships -- Tactical relationships : the power of low touch -- Cooperative relationships -- The end of relationships -- Strategic focus for the 21st-century sales management -- Reputation management -- Working with marketing -- Leadership -- Process management
ER  -