TY  - BOOK
AU  - Bence,Benda
TI  - How you are like shampoo: the breakthrough personal branding system based on prove big-brand marketing methods to help you earn more, do more, and be more at work 
SN  - 9780979901027 (pbk.) :
AV  - HD69.B7 B46 2008
PY  - 2008///
CY  - Las Vegas, NV
PB  - Global Insight Communications
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Brand choice
KW  - Success in business
N1  - Step 1: Define it -- Step 2: Communicate it -- Step 3: Avoid damaging it
N2  - "This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your personal brand at work. Modeled after the world's most successful big-brand marketing methods, How You Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted for personal use." -- Back cover
ER  -