TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans: how to prepare them, how to use them 
SN  - 9780750683869 (pbk.) :
AV  - HF5415.13 .M369183 2007
PY  - 2007///
CY  - Amsterdam, Netherlands, Boston, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Includes index
ER  -