TY  - BOOK
AU  - Schmitt,Bernd
TI  - Customer experience management: a revolutionary approach to connecting with your customers 
SN  - 9780471237747 :
AV  - HF5415.55 .S35 2003
PY  - 2003///
CY  - New York, NY
PB  - Wiley
KW  - Relationship marketing
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references (p. 231-233) and index
ER  -