TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: a South Asian perspective 
SN  - 8131702006 (pbk.)
AV  - HF5415.13HF5415.12.S754 .M352325 2007
PY  - 2007///, 2006
CY  - Delhi, India, New York
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
KW  - South Asia
KW  - India
N1  - "Authorized adoptation from the United States edition, entitled Marketing management, 12th edition, ISBN 0131457578, by Kotler, Philip and Keller, Kevin Lane, published by Pearson Education ... c2006"-T.p. verso; Includes bibliographical references and indexes
ER  -