TY  - BOOK
AU  - Bobbitt,William R.
AU  - Sullivan,Ruth
TI  - Developing the public relations campaign: a team-based approach 
SN  - 9780205569908 (pbk.) :
AV  - HM1221 .B63 2009
PY  - 2009///
CY  - Boston, MA
PB  - Allyn & Bacon/Pearson
KW  - Public relations
N1  - Rev. ed. of: Developing the public relations campaign. 2005; Includes index; Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues
ER  -