TY  - BOOK
AU  - Safko,Lon
AU  - Brake,David K.
TI  - The social media bible: tactics, tools, and strategies for business success 
SN  - 9780470411551 (pbk.) :
AV  - HF5415.1265 .S24 2009
PY  - 2009///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Online social networks
KW  - Electronic commerce
N1  - Includes index; What is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan
ER  -