TY - BOOK AU - Finell,Dorothy TI - The specialty shop: how to create your own unique and profitable retail business SN - 9780814474426 (cloth) : AV - HF5429 .F497 2007 PY - 2007/// CY - New York PB - AMACOM KW - Retail trade KW - Management KW - New business enterprises N1 - Includes index; Planning your business -- Ambience, décor, and display -- Location, location, location -- Creating mini-boutiques -- Finances -- Customer service, and hiring and training personnel -- Marketing, advertising, and promoting -- Bringing the community inside -- Your grand opening ER -