TY  - BOOK
AU  - Healey,Matthew
TI  - What is branding?
SN  - 9782940361458 (hbk.)
AV  - HD69.B7 H435 2008
PY  - 2008///
CY  - Mies, Switzerland
PB  - RotoVision
KW  - Brand name products
KW  - Product management
N1  - Cover title; Includes bibliographical references and index
ER  -