TY  - BOOK
AU  - Yudelson,Jerry
TI  - Marketing green building services: strategies for success 
SN  - 9780750684743 (pbk.)
AV  - TH880HF5413 .Y95 2008
PY  - 2008///
CY  - Amsterdam, Boston
PB  - Elsevier/Architectural Press
KW  - Sustainable buildings
KW  - Marketing
KW  - Architectural services marketing
KW  - Green marketing
N1  - Includes bibliographical references (p. [259]-265) and index; Pt. 1; Green Building Market --; 1; What is a Green Building? --; Green building characteristics --; LEED rating systems --; Other green building rating systems --; Typical green building measures --; case for high-performance buildings --; Drivers of green building market growth --; Barriers to green building market growth --; 2; Today's Green Building Market --; Green building market leaders --; Green building market surveys --; LEED project trends in 2007 --; Current market impact of green buildings --; LEED rating system use --; Use of certification programs for green building projects --; 3; Business Case for Green Buildings --; Incentives and impediments to green buildings --; Benefits that build a business case --; Who benefits? --; 4; Costs of Green Buildings --; High-performance on a budget --; Cost drivers for green buildings --; 2003 cost study for the State of California --; Davis Langdon cost studies --; 2004 General Services Administration Cost Study --; Soft costs for green building projects --; green schools report --; Using integrated design to reduce costs --; 5; Vertical Markets for Green Buildings --; Commercial offices --; Educational buildings --; Public facilities --; Healthcare and hospital facilities --; High-rise housing --; 6; Specialty Markets for Sustainable Design --; Green commercial interiors --; Existing building sustainability upgrades --; Urban planning and design --; Mixed-use development --; Greening the retail sector --; Green hotels and resorts --; Large public facilities: transportation and sports --; International markets --; 7; Green Building Technologies --; Green roofs --; Demand for specific green building measures In LEED-NC certified projects --; Energy-efficient technologies --; Marketing certified wood products for green building projects --; Marketing solar energy systems --; 8; Experiences of Green Building Marketing --; Surveys of green building marketing --; One firm's approach: Bruner/Cott Architects --; Case study: SERA Architects, Inc --; Recommendations for marketers and practitioners --; Case study: Thomas Hacker Architects, Inc --; fundamental marketing problem --; Case study: Turner Construction Company --; Pt. 2; Marketing Sustainable Design Services --; 9; Contemporary Marketing Theory and Practice --; Understanding the "diffusion of innovations" --; Green buildings as an innovative product --; Two other ways to understand innovation diffusion --; Understanding segmentation, targeting, positioning and differentiation --; Competitive strategy --; Particular issues for marketing green building services --; 10; Sustainable Design Marketing Tactics --; Who is using LEED? --; Roles of building professionals --; Case study: Green building roles for structural and civil engineers --; Greening a design firm --; Assessing sustainable design marketing strategy --; Integrating sustainable design into marketing programs --; Business development --; Marketing tactics that work --; Developing a sustainable design focus --; Integrating green design and marketing activities --; Using diffusion theory to focus your marketing efforts --; Case study: Mithun --; 11; Challenges by Green Marketing Dynamics --; Marketing requirements for service firms --; Changing the DNA of a design firm --; Changing the DNA of a major construction firm: Swinerton Builders --; people problem --; Pt. 3; Future of Green Building Marketing --; 12; Seven Keys to Sustainable Design Marketing --; seven keys --; Marketing as an evolving strategy --; Understanding the demand for green buildings --; Designing marketing materials --; Ensuring client satisfaction after project completion --; 13; Future of Green Buildings --; Green building growth rates by market sector --; Commercial green building growth rates --; rapid rise of the green residential sector --; larger picture: carbon reduction --; Continuing barriers to green buildings and green development --; Future LEED versions --; Beyond LEED --; App. 1; Green Building Resources --; App. 2; LEED Rating Systems Comparison --; App. 3; Acronym Reference List
ER  -