TY  - BOOK
AU  - Littler,Dale
ED  - Blackwell Publishing Ltd.
TI  - The Blackwell encyclopedia of management. Marketing
SN  - 1405102543 (hardcover : alk. paper):
AV  - HD30.15HF5415 .B455 2005 vol. 9
PY  - 2005///
CY  - Malden, MA
PB  - Blackwell Pub.
KW  - Marketing
KW  - Dictionaries
N1  - Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997; Includes bibliographical references and index
ER  -