TY  - BOOK
AU  - Klein,Bethany
TI  - As heard on TV: popular music in advertising 
T2  - Ashgate popular and folk music series
SN  - 9781409407645 (pbk.) :
AV  - ML3790HF6146.T42 .K467 2010 
PY  - 2010///, 2009
CY  - Farnham, England, Burlington, VT
PB  - Ashgate
KW  - Music in advertising
KW  - Popular music
KW  - History and criticism
KW  - Television advertising
KW  - License agreements
N1  - Originally published in hbk.: 2009; Includes bibliographical references (p. [149]-159) and index; As heard on TV : the marriage of popular music and advertising --  Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising
ER  -