TY  - ADVS
ED  - Learning Seed Company.
TI  - Packaging: the science of temptation 
SN  - 0917159152
PY  - 2001///
CY  - Lake Zurich, Ill.
PB  - Learning Seed Co.
KW  - Selling
KW  - Packaging
KW  - Advertising, Point-of-sale
KW  - Persuasion (Psychology)
N2  - Discusses the use of packaging as a marketing tool to distinguish products and influence consumers' perceptions of them
ER  -