TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Basic marketing research: a decision-making approach 
SN  - 9780135024140
AV  - HF5415.2 .M288 2009
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -