TY  - BOOK
AU  - Cateora,Philip R.
AU  - Gilly,Mary C.
AU  - Graham,John L.
TI  - International marketing
SN  - 9780073529943 :
AV  - HF1416 .C375 2011
PY  - 2011///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - International business enterprises
N1  - Includes index
N2  - Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this title helps students to see the cultural and environmental uniqueness of any nation or region
ER  -