TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 9780073529950 :
AV  - HF5415.13 .M369 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Includes index
N2  - Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model
ER  -