TY  - BOOK
AU  - Macy,Beverly
AU  - Thompson,Teri
TI  - The power of real-time social media marketing: how to attract and retain customers and grow the bottom line in the globally connected world 
SN  - 9780071752633 :
AV  - HF5415.1265 .M325 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Social media
KW  - Online social networks
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -