TY  - BOOK
AU  - Rose,Frank
TI  - The art of immersion: how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories 
SN  - 9780393076011 :
AV  - HD9696.8.A2 R67 2011
PY  - 2011///
CY  - New York
PB  - W.W. Norton & Co.
KW  - Internet entertainment industry
KW  - Social aspects
KW  - Internet entertainment
KW  - Internet marketing
KW  - Entertainment computing
KW  - Internet
N1  - Includes bibliographical references (p. [321]-333) and index; The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart
ER  -