TY  - BOOK
AU  - Ambrose,Gavin
TI  - Packaging the brand: the relationship between packaging design and brand identity 
T2  - Required reading range
SN  - 9782940411412 (pbk.) :
AV  - HF5415.1255 A39 2011
PY  - 2011///
CY  - Lausanne, Switzerland, La Vergne, TN
PB  - Ava Academia, Distributed in the U.S. & Canada by Ingram Publisher Services
KW  - Branding (Marketing)
KW  - Graphic design (Typography)
KW  - Trademarks
KW  - Design
N1  - Includes bibliographical references (p. 206) and index
ER  -