TY  - BOOK
AU  - Rath,Patricia Mink
TI  - The why of the buy: consumer behavior and fashion marketing 
SN  - 9781563674563 :
AV  - HD9940.U4 W49 2008
PY  - 2008///
CY  - New York
PB  - Fairchild Books
KW  - Fashion merchandising
KW  - United States
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Why Consumer Behavior Is Important to the Fields of Fashion and Design - Consumer Behavior, Marketing and - Fashion: A Working Relationship - How Fashion Consumers Perceive, Learn, and Remember - Motivation and the Fashion Consumer - The Fashion Consumer's Attitudes and Values - Family, Age and Life Cycle Influences - Social Influences on Fashion Consumers - Demographics and Psychographics - How Marketers Obtain and Use Consumer Information - How Fashion Consumers Make Decisions - How Fashion Consumers Buy - How Organizations (and Businesses) Buy and Use Fashion Goods - Global Fashion Consumers - Ethics and Social Responsibility - Government's Role
ER  -