TY  - BOOK
AU  - Pearson,Timothy R.
TI  - The old rules of marketing are dead: 6 new rules to reinvent your brand & reignite your business 
SN  - 9780071788229 (pbk.) :
AV  - HF5415.1255 .P43 2011b
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Customer relations
N1  - Reprint. Originally published: c2011; Includes bibliographical references and index
N2  - Argues that the new methods of human communication require a new perspective on marketing, outlining a plan to reinvent the marketing industry by applying quantitative data and providing leadership in a new business landscape
ER  -