TY  - BOOK
AU  - Iyengar,Sheena
TI  - The art of choosing
SN  - 9780446504119 (paperback)
AV  - BF 611 .I94 2011 
PY  - 2011///
CY  - New York
PB  - Twelve
KW  - Choice (Psychology)
KW  - Decision making
N1  - Includes new afterword by author; Includes bibliographical references and index
N2  - Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose
ER  -