TY  - BOOK
AU  - Rumelt,Richard P.
TI  - Good strategy, bad strategy: the difference and why it matters 
SN  - 9780307886231 :
AV  - HD30.28 .R854 2011
PY  - 2011///
CY  - New York
PB  - Crown Business
KW  - Strategic planning
KW  - Strategy
KW  - Planning
N1  - 1: Good and bad strategy -- Good strategy is unexpected -- Discovering power -- Bad strategy -- Why so much bad strategy? -- The kernel of good strategy -- 2: Sources of power -- Using leverage -- Proximate objectives -- Chain-link systems -- Using design -- Focus -- Growth -- Using advantage -- Using dynamics -- Inertia and entropy -- Putting it together -- 3: Thinking like a strategist -- The science of strategy -- Using your head -- Keeping your head
ER  -