TY  - BOOK
AU  - Signorelli,Jim
TI  - StoryBranding: creating standout brands through the power of story 
SN  - 9781608321452 :
AV  - HF5415.1255 .S54 2012
PY  - 2012///
CY  - Austin, Tex.
PB  - Greenleaf Book Group Press
KW  - Branding (Marketing)
KW  - Marketing
KW  - Planning
N1  - Inlcudes bibliographial references (p. ]229]-230)
N2  - "To help brands resonate with their audiences, the author takes you step by step through StoryBranding's six Cs--a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes."--Jacket
ER  -